New Look Same Reliable Reimer

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In the coming weeks, Western New Yorkers will begin to see elements of the refreshed Reimer brand in the form of newly wrapped trucks, revised digital presence live at callreimer.com and billboards throughout Erie County featuring the new, easy-to-remember vanity phone number: 716-899-HORN.

Arriving at the rhino as the new Reimer mascot was a result of thorough company- and community-wide surveying as leadership looked to identify a character to serve as the friendly, memorable face of the brand moving forward. The rhino represents the rare, highly sought-after services Reimer offers. Rhinos are resilient, brave, and highly attentive—able to brave the elements and communicate clearly with companions.

Reimer HVAC Plumbing Van in Buffalo

When asked what this brand refresh represents for Reimer today and the future plans of the company, Presi-dent Brandon Bieron explained, “You’ve probably heard us referring to this exciting new journey we’re on as a brand refresh, or brand evolution, but never rebranding. This is simply because we are not rebranding Reimer, we’re evolving our image and messaging while keeping core values intact and paying homage to the past 100 years of Reimer heritage. For instance, the new look assumes the Reimer-orange, with subtle nods to the previous triangular logo. And just like our new mascot’s horn, Reimer never stops growing—and we can’t wait for everyone to see and experience it in full as we make the next 100 years even more memorable than the last hundred.”

Founded in 1921, by Richard M. Reimer, the company set out with a singular, straightforward goal—provide the people of Buffalo and Western New York with the very best and friendliest home services possible. Today, homeowners know Reimer for its dedication to quality, industry knowledge, and reliable heating and cooling, plumbing, and electric services, available day or night, we’re there in Rhino time.

What Our Clients Say

Chris and Kevin were excellent! The issue involved plumbing. Accomplished all that was needed at the time. They are returning for additional work as well. The annual contract has great value , and gives homeowner piece of mind when problems arise! I just signed up for mine!

-Kitty Testa

Chris L. Is a wonderful man. Put my mind at ease immediately when he looked at the problems which turned out not to be as bad as we thought. I will definitely use them again. Great service!

-Janice Kaled

Chris Reimer was at my home and did a great job was very nice guy to have work in my home and gave me no run arounds. I would for sure use again thank you very much!!

-Matthew Dillon

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